Some products are new in every way, while others are updated styles and colors. New ways to install , both procedurally and using specialty adhesives, apply to some of the most well established flooring materials, as well as to state of the art specialty flooring for Healthcare and severe traffic applications. There is no excuse for anyone in our industry to fail to know its products. This includes our suppliers and our estimators and sales staff but especially our installation teams that will be working with these products. Knowing what a product will and won't do, where it can and cannot be installed and what its main attributes are is paramount to the product's intended performance. Knowing what makes a product "tick" allows us to be of great help to the potential buyer/user. Anybody can sell, but providing knowledge and advise along with trained installers to complete the project properly, on time and on budget, reinforces Rugbeaters position as a leader in the contract sector.